Food waste is becoming a huge problem with 1/3 of food grown never eaten. Winnow is a digital ecosystem of products that allows chefs to see exactly where and how their kitchens waste food. I worked with Winnow on part of the 2017 IOT ventures program at R/GA. Winnow recently raised $7.4m growth capital to scale up global fight against food waste. I worked on the Experience, Motion and Industrial Design of the device on the team including Robert James Powell, Bradie Tippetts, Jen Heazlewood and Rob Northam.
One of the problems we identified early on was a disconnect between Winnow's mission and brand. After exploring multiple options, we designed a system that quanitified data through the value of food. We used generous radiuses and rounded corners in both the logo and i industrial design of the product.
Winnow provides a huge amount of data, however one of the biggest challenges was delivering this in a human, simple and powerful way. We created a visual language for the data visualisations across key touch points, so chefs, operations and management are able to find the right information quickly an efficiently.
One of the biggest issues Winnow faced was connectivity between the scales and the tablet. We came up with a more integrated solution that combined the digital and physical design, whilst having a strong presence in the kitchen. We worked seamlessly between visual, industrial design, strategy and copy to create the best experience for chefs.